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Clay Parker
Open to new opportunities · Raleigh, NC

Director of Demand Gen.
$15M+/quarter pipeline.
I ship the AI tools my team runs on.

16 years building pipeline at EZO, Zapier, Pendo, and Cisco. I don't just plan the AI strategy, I build the tools. 16 of them live on this site.


AI Tool Suite
Built with AI. For anyone who needs it.
Marketing Lab
Free Skill
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GTM Audit Tool
Map your buyer journey across all 7 stages. Pipeline leak analysis, stage scores, and a prioritised full-stack playbook.
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Live Tool
✉
Cold Email Grader
Paste any cold email. Get an instant score, breakdown of what's working, and an AI-powered rewrite in seconds.
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Free Skill
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Pipeline Simulator
Input your funnel metrics. Get real-time pipeline projections with interactive sliders, scenario modeling, and AI strategy recommendations.
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Free Skill
✦
Campaign Generator
Paste one piece of content. Get a full multi-channel campaign — 5-email nurture, LinkedIn ads, landing page, webinar brief — via chained AI.
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⇄
Sequence Architect
Design multi-channel nurture sequences with branching logic, timing, and a MOPs handoff spec you can hand straight to your ops team.
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Live Tool
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Ask Clay's AI
Ask anything about GTM, demand gen, or B2B marketing. Powered by Claude, grounded in 16 years of experience.
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Live Tool
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My AI Agent Team
39 agents. Strategy, content, design, analytics, product marketing, demand gen. Every one is a free skill file — download and run in any AI tool.
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🧠
Marketing Brain
One GitHub repo. Every AI agent reads from it. Brand voice, ICP, strategy, and campaign history — version-controlled and always in sync.
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Job Hunt
Free Skill
📋
Job Apply Assistant
Paste any job application's screening questions. Get tailored, voice-matched answers grounded in real experience and proof points.
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⚡
Auto-Apply
Give it a job URL. Get every form field pre-filled and custom answers drafted in your voice. Works with Greenhouse, Lever, Ashby, and more.
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✍
Cover Letter Writer
Paste a job posting. Get a cover letter that sounds like you actually wrote it. No AI slop. Grounded in your real experience and voice.
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📬
Job Inbox Radar
Scans your Gmail for application confirmations, rejections, and updates. Logs everything to a Google Sheet automatically.
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Job Lead Magnet
Searches LinkedIn for roles matching your profile. Verifies every link is live before adding. No more dead leads.
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Free Skill
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Follow-Up
Checks your tracker for applications over 7 days old with no response. Drafts follow-up emails directly to Gmail. No copy-paste.
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Free Skill
🎯
Interview Prep
Give it a company name and interviewer. Get a full brief — news, competitors, tech stack, interviewer background, talking points, and questions to ask.
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✉️
Thank-You Email
Tell Claude who you talked to and what you discussed. Gets a personalized thank-you into your Gmail drafts in under 30 seconds.
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🎯
Interview Question Predictor
Enter the company, role, and round. Get predicted questions, STAR starters, and the right questions to ask back.
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Daily Life
Free Skill
💚
Finance Tracker
Monthly money check-in for Claude Code. Health score, spending vs benchmarks, top money leaks, and 3 priorities. Works from any spreadsheet or typed numbers.
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Free Skill
🧠
Claude AI Usage Monitor
Auto-warns you at 50%, 75%, and 85% context window usage in Claude Code. 2-minute setup. Copy-paste instructions.
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Session Debrief
Auto-captures skills, rules, automations, and memories after every Claude session — even when you just close the tab. Get smarter every time.
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Daily AI Scout
Weekly AI briefing for GTM leaders. Six sections: free learnings, tool updates, build challenge, prompt of the week, stat, and what I'm testing. Last 7 days only.
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Session Debrief Command
Run /debrief at the end of any session. Reviews what happened, runs a four-question check, and builds anything worth keeping — skills, rules, automations, memories.
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📊
Weekly Debrief Generator
Answer 5 prompts about your week. Get wins, lessons, carry-forward items, and the pattern you didn't notice.
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📭
Gmail Inbox Zero System
Use any AI to build a custom Gmail filter system — your people, your categories. Import once, auto-sorted forever. One-time 10-minute setup.
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$15M+/Q
Pipeline at Zapier & Pendo
16 yrs
B2B SaaS marketing
9 yrs
Progressive growth at Cisco — 4 roles
16
AI tools & skills built & shipped

Working in Public
Real data. No polish.

Most people claim to be AI-native. Here's the proof — a live dashboard showing exactly how I use Claude every day. Updated automatically from real data.

Live Dashboard
61
Skills built
5
Automations
8/16
Capabilities
AI Usage Dashboard
Skills, automations, capabilities — how I actually use Claude every day.
View full dashboard →
61 skills
GTM Strategy 43
Job Search 10
Daily Life 8

Full-funnel marketer.
AI-native operator.

Your pipeline is leaking. Your lifecycle programs are duct-taped together. Your team is drowning in tools but starving for strategy. I've fixed all three at Zapier, Pendo, and Cisco.

What makes me different: I actually build with AI, not just use it. The 16 tools on this site are live proof. While most senior marketers are writing prompts, I'm shipping products.

I bring the rare combination of strategic vision and hands-on execution. I've built $15M+/Q pipeline engines, launched products to existing customer bases. I don't just plan the work. I do the work.


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Demand Generation & Pipeline Building
Lifecycle & Customer Marketing
GTM Strategy & Execution
AI Tool Building & Prompt Engineering
Full-Funnel Revenue Programs
Team Building & AI Fluency Frameworks

For Hiring Managers
What I'd build in your first 90 days.

Not a listening tour. A structured sprint — audit, triage, ship. By day 90 you have a running demand gen engine and a clear roadmap for next quarter.

Days 1–30 · Audit & Learn
  • 01Audit the full funnel — stage conversion rates, source attribution, pipeline velocity
  • 02Map ICP and personas against actual closed-won data, not assumptions
  • 03Meet sales, CS, and product — understand where marketing helps and where it doesn't
  • 04Identify the top 3 pipeline gaps and the biggest measurement blind spots
Days 31–60 · Triage & Quick Wins
  • 01Prioritize the 2–3 pipeline gaps with the highest ROI to fix first
  • 02Launch quick-win campaigns against the highest-value segments
  • 03Establish a reporting cadence and weekly pipeline review with sales leadership
  • 04Start A/B testing the highest-volume funnel stage — build learning velocity fast
Days 61–90 · Engine Running
  • 01Full demand gen engine live and running against pipeline targets
  • 02Scale what's working, cut what isn't — no sacred cows
  • 03Deliver a Q2 roadmap: priorities, programs, targets, and how we'll measure them
  • 04Predictable pipeline contribution every week — no surprises for sales or the board
Let's talk about your pipeline →

Career
Experience
Director — Demand Generation
May 2026 — Present
EZO
Own the end-to-end demand generation engine for a B2B SaaS asset management platform. Lead a high-performance team running full-funnel programs across paid, website, email, in-product, and virtual channels. Building scalable demand systems that grow pipeline while keeping CAC in check.
Demand gen leadershipFull-funnel programsPipeline & CACTeam lead
Senior Manager — Demand Generation & Lifecycle
Jun 2025 — Apr 2026
Zapier
Customers:Meta·Shopify·HubSpot
Managed the Demand Generation and Lifecycle team, owning full-funnel strategy and execution that drove $15M+/quarter in qualified pipeline across mid-market and enterprise. Ran the enterprise ABM motion on 6sense intent data across Economic Buyer, Champion, and Influencer personas. Architected the lifecycle engine connecting trial activation, nurture, expansion, and retention to product usage data. Aligned with Sales and RevOps on MQL-to-SQL SLAs, coverage targets, and funnel definitions.
$15M+/Q pipeline6sense ABMLifecycle engineTeam lead
Campaign Highlights
  • Homepage CTA A/B test — shifted "sign up free" to "book a demo." Demo hand-raisers had 2.5x higher LTV ($160 vs $65 avg deal value).
  • Built a 4-tier AI fluency framework required for all new marketing hires — operationalized AI across the team, not just personally.
  • Built demand gen engine across mid-market and enterprise: acquisition, nurture, expansion, and product activation in one connected funnel.
Key Metrics
$15M+/Q pipeline2.5x LTV on CTA test4-tier AI framework
Stack
HubSpot · Salesforce · 6sense · Gong · Looker · Claude AI
Senior Manager — Customer Marketing
Aug 2022 — Jun 2025
Pendo
Customers:Salesforce·Adobe·Okta
Led customer growth marketing driving $20M+/quarter in marketing-sourced pipeline through cross-sell, upsell, and retention. Rebuilt nurture with behavioral triggers, persona paths, and health scoring from Pendo usage and Salesforce signals, lifting MQL-to-opportunity conversion 15% and cutting churn 2% YoY. Led GTM for 4 product launches and built the customer marketing team.
$20M+/Q pipeline+15% MQL→Opp-2% churn YoY4 product launches
Campaign Highlights
  • Built customer lifecycle programs across cross-sell, upsell, and retention — sustained $20M+/Q marketing-sourced pipeline over 3 years.
  • Led GTM for new product launches: owned messaging, sequencing, and cross-functional alignment across marketing, sales, and product.
  • Built nurture programs across email, in-app (Pendo behavioral triggers), and direct mail — each channel with a distinct role in the sequence.
Key Metrics
$20M+/Q pipelineMulti-product launchesFull lifecycle coverage
Stack
Marketo · Salesforce · Pendo · Outreach · Intercom · Bombora
Team Manager — Digital Lifecycle & Performance Marketing
Dec 2020 — Aug 2022 · 1 yr 9 mos
Cisco
Customers:AT&T·JPMorgan Chase·McDonald's
Managed a team of 8 marketers driving global customer growth for Cisco's Cloud & SaaS business units, supporting 3 product launches across 6 product lines. Delivered $15M+ in ARR growth, reduced churn -2% YoY through targeted retention campaigns, and increased product adoption +20% over 2 years.
$15M+ ARR growthTeam of 8-2% churn YoY+3% NRR
Campaign Highlights
  • Led global customer growth for Cisco Cloud & SaaS BUs — 3 product launches across 6 product lines, managed a team of 8 marketers.
  • Retention campaigns cut churn -2% YoY through targeted re-engagement — directly tied to $15M+ ARR impact.
  • Product adoption programs drove +20% improvement over 2 years using behavioral triggers and lifecycle sequencing.
Key Metrics
$15M+ ARR impact-2% churn YoY+20% product adoption
Stack
Marketo · Salesforce · Pendo · Intercom · Bombora · Looker
Senior Lifecycle Marketing Manager
Apr 2017 — Dec 2020 · 3 yrs 9 mos
Cisco
Customers:AT&T·JPMorgan Chase·McDonald's
Built and managed end-to-end lifecycle strategies to engage prospects and customers, accelerate pipeline, and improve win rates across Cisco's SaaS portfolio. Achieved 4X growth in new bookings, generating $10M+ in net new ARR. Consistently exceeded goals for pipeline, bookings, and customer lifetime value.
4X bookings growth$10M+ net new ARRLifecycle strategy
Campaign Highlights
  • Built end-to-end lifecycle strategy across Cisco's SaaS portfolio — prospects through customers, with a clear pipeline role for each stage.
  • 4X bookings growth driven by better mid-funnel coverage, not just top-of-funnel volume — improved velocity and win rate, not just lead count.
  • Consistently exceeded pipeline, bookings, and CLV goals over 3+ years — compounding returns from lifecycle infrastructure built in year one.
Key Metrics
4X bookings growth$10M+ net new ARR3+ years consistent
Stack
Marketo · Salesforce · Eloqua · Google Analytics
Global Marketing Lead — Integrated Demand Generation
Mar 2016 — Apr 2017 · 1 yr 2 mos
Cisco
Customers:AT&T·JPMorgan Chase·McDonald's
Drove integrated demand generation strategy across online and offline channels to maximize new pipeline performance and ARR growth. Unified cross-channel upsell, cross-sell, and retention strategies. Built reporting frameworks to track revenue performance across the full customer lifecycle.
Integrated demand genCross-channel strategyRevenue reporting
Campaign Highlights
  • Unified cross-channel upsell, cross-sell, and retention strategies — eliminated siloed campaigns competing for the same customer attention.
  • Built revenue reporting frameworks tracking performance across the full customer lifecycle — gave leadership a real view of marketing's pipeline impact for the first time.
  • Connected digital demand gen programs to field execution — integrated online and offline channels into one accountable motion.
Key Metrics
Cross-channel unificationRevenue reporting buildIntegrated GTM
Stack
Eloqua · Salesforce · Adobe Analytics · Marketo
Marketing Manager — Omni Channel Demand Generation
Sep 2013 — Mar 2016 · 2 yrs 7 mos
Cisco
Customers:AT&T·JPMorgan Chase·McDonald's
Built and executed cross-channel demand generation campaigns across email, social, and events. Increased lead volume by 40% through precision targeting, improved conversion rates by 25% via continuous A/B testing, and delivered a 30% lift in influenced pipeline.
+40% lead volume+25% conversion-18% CAC
Campaign Highlights
  • Cross-channel demand gen across email, social, and events — precision targeting lifted lead volume +40% while cutting CAC -18%.
  • Continuous A/B testing program across subject lines, CTAs, and landing pages — compounded +25% conversion improvement over 2 years.
  • 30% lift in influenced pipeline from improved attribution and mid-funnel coverage — first time marketing's pipeline contribution was clearly measurable.
Key Metrics
+40% lead volume+25% conversion-18% CAC
Stack
Eloqua · Salesforce · Google Analytics · Marketo
Earlier: Brand Marketing → Field Marketing → Marketing Programs
2003 — 2013
Red Bull · Creative Artists Agency · ALCOLOCK
Enterprise account marketing for Fortune 500 brands (Pepsi, Starbucks). Led a team of 25 across North Carolina's major markets. Lead generation through content marketing, ads, and multi-channel campaigns.
Enterprise accountsTeam leadershipMulti-channel campaigns

How I Built This
16 tools and skills. Built in public.

Everything on this site — live AI tools, free Claude Code skills, and the site itself — was built entirely using Claude as a coding partner. No agency. No developer. No framework. Just a marketer who understands AI deeply enough to ship real products with it.

Claude AI
Coding partner
Claude Code
Dev environment
Vercel
Zero-cost hosting
GitHub
Source + CI/CD
Anthropic API
Powers all tools
48 hours
Concept to live
Marketing Stack I Work With
SalesforceHubSpotMarketo6senseDemandbaseBomboraGongOutreachLookerPendoIntercom
Ask My AI
Ask me anything about GTM.

Clay's AI — live

Open full chat →
How do I build a $20M+ pipeline engine? What's wrong with most demand gen strategies? How do I prove marketing ROI to my CEO? How should a Series A startup approach demand gen?

Let's talk.

Looking for a marketing leader who builds, not just manages. Raleigh, NC. Open to remote.

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