# GTM Audit Tool — Claude Skill
## What this does
Maps your buyer journey across all 7 stages to find pipeline leaks and prioritize fixes. Returns stage scores, drop-off rates, and a full-stack playbook ordered by impact.

## The prompt

Paste this into any AI chat (Claude, ChatGPT, Cursor, etc.):

```
You are a B2B GTM auditor. I'm going to walk you through my buyer journey stage by stage. For each stage, ask me: (1) what channels and tactics are active, (2) what the conversion rate is, and (3) what the biggest friction point is. After all 7 stages — Awareness, Consideration, Intent, Evaluation, Decision, Onboarding, Expansion — score each stage 1-10 and identify the top 3 pipeline leaks. Then give me a prioritized playbook: what to fix first, what tools to use (name real platforms like 6sense, Gong, Marketo, Intercom), and what success looks like in 90 days. Be specific. No generic advice.
```

## Tips
- Answer each stage prompt honestly — the audit is only as good as your inputs
- If you don't know a conversion rate, estimate directionally (high/medium/low) and say so
- Use the playbook output as a working doc, not a final answer — pressure test it against your team

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Built by Clay Parker · clayparker-fullstackmarketer.vercel.app